Audi

Audi, a member of the Volkswagen Group, is a German automobile manufacturing company that designs, produces, and markets luxury vehicles in many countries. Audi’s brand appearance is structured by three design principles- flexible, confident, and clear, which means more flexible and effective ways, not restricted and emphasis on essentials, and easy-understanding brand design. In line with its motto “Being Ahead through Technology” and to raise brand awareness in the Philippines, Audi Philippines decided to implement CAYIN’s digital signage solution for providing a unique experience that cultivates a positive brand perception in customer’s mind.

Customer experience is vital to the perception of a brand. And the showroom is definitely the most commonplace for many businesses where the customer experience takes place. Partnered with Mediacast Digital Group, a local well-renowned system integrator, CAYIN implemented digital signage video wall solution, including SMP-2200 digital signage player and 55” LG screens, in Audi’s showroom in the Philippines.

The visual effects of digital signage cause greater sensory impact, a strong positive psychological effect on consumer’s behavior and decisions, results in boosting brand awareness and inspiring a positive mood with the brand. The high-quality viewing experience created by digital signage turns out to be a useful, entertaining, and memorable showroom experience that sticks in the customer’s mind.

Compared to the traditional posters and advertisement, the different viewing experience constructed by CAYIN’s digital signage solution not only impresses Audi’s target audiences but makes its marketing content more easily remembered and has a high possibility to be spread out by word-of-mouth marketing.

The application of digital signage in the showroom is a powerful method to motivate good brand perception, leading to maximizing the existing business profit, creating unprecedented business opportunities, and elevating customer satisfaction and brand loyalty. In today’s competitive and fast-changing environment, having positive brand perception has never been more important to be outstanding in the marketplace.

Mediacast Digital Group Inc. has been successful on providing full digital signage solutions in the Philippines since its foundation in 2009. The company has serve as digital intelligence to various industries such as hotels, restaurants, universities, malls and other establishments and institutions. To provide full digital solutions to clients is the company’s main priority.