Major Motor Manufacturer Raises Brand Awareness through Digital Signage

Taipei, Taiwan - July 07, 2017

Hyundai Taiwan opts for CAYIN's digital signage solution at service center receptions

In 2015, Hyundai Motor Taiwan announced that it will upgrade over 50 locations across the island as part of its new branding approach, focusing on delivering elevated service experience, in hopes to reinvent its brand awareness in Taiwan. So Far, 9 of its prime locations with service centers have adopted CAYIN’s digital signage solutions.

To ensure customers are informed of their vehicles’ maintenance progress, Hyundai’s centralized service status system is integrated through HTML to CAYIN’s SMP digital signage players. Each player is remotely monitored by Hyundai Taiwan Headquarters. All the updates, including product information, maintenance status, special promotions and holiday events, can be instantly revised on demand. The approach significantly reduces the time and resources spent in message delivery, and assure unified brand image across all locations.

Creating communication with customers is the most important process to establish loyalty and long-term relationship. Digital signage helps bring customers closer to Hyundai’s culture, and elevates consumer satisfaction. The project is ongoing as Hyundai Taiwan aims to upgrade all of its locations nationwide, including new flagship showrooms, before the end of 2019.

Learn more about the complete case study at CAYIN’s website: Hyundai Motor, Taiwan

CAYIN Technology in Brief
CAYIN Technology is a 13-year professional digital signage solution and software developer from Taiwan. By offering a complete portfolio of appliance-based digital signage solutions, CAYIN dedicates itself to being a reliable partner to clients worldwide and has successfully set up various applications globally. In order to best facilitate the deployment of its products, the company also provides tailored services to satisfy the ever-growing market demand for almost limitless applications.

Media Contact
CAYIN Technology Co., Ltd.
Alison Shih
Tel: +886-2-2595-1005 ext. 285
Fax: +886-2-2595-1050
Email: press@cayintech.com
Address: 8F-2, No. 577, Linsen N. Rd., Taipei City 104, Taiwan