Retail Digital Signage (Digital Signage Advertising Network)
Retailers, at the end of the supply chain, have a significant influence on customers' decisions
and satisfaction. Therefore, marketers consider retailing to be important in the overall
distribution and advertising strategy. Shop owners also emphasize the importance of an effective
and time-to-market promotion at the point of purchase.
CAYIN's digital signage products fulfill retailers' needs by offering a flexible and
easy-to-use platform to convey targeted advertisements and updated information. Administrators
can also generate billing reports and monitor the functioning status of the whole digital
signage advertising network easily.
Diversified Information Platform
Integration with Retailers' Existing Systems
CAYIN's SMP-NEO series digital signage player (advertising player)is
under an open structure. Administrators can update live information, e.g. prices or
product descriptions, manually via the Internet. They can also integrate CAYIN's
products with retailers' database or inventory management system to launch suitable
advertising programs automatically based on the inventory status in stores.
Advertising Digital Signage
Digital signage in malls, chain stores, and shops can display news,
promotions, announcements, open hours, and special offers to targeted audiences
(customers and employees).
Interactive Digital Signage
The content can include interactive information, such as: questionnaires,
product introductions, floor plan/facilities of a mall and e-catalogs. The system
can be enabled via a touch screen, barcode scanner, mouse, keyboard, or keypad.
Retail Digital Signage Case Studies
All SMP digital signage players as a networked stand alone solution
All SMP digital signage players incorporated with CMS Server as a
Client-Server structure solution
SMP-NEO series digital signage players and a Web server (ASP/PHP programs)
as a Client-Server Structure solution
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