CAYIN's SMP-NEO series digital signage player (advertising player)is under an open structure. Administrators can update live information, e.g. prices or product descriptions, manually via the Internet. They can also integrate CAYIN's products with retailers' database or inventory management system to launch suitable advertising programs automatically based on the inventory status in stores.

Digital signage in malls, chain stores, and shops can display news, promotions, announcements, open hours, and special offers to targeted audiences (customers and employees).

The content can include interactive information, such as: questionnaires, product introductions, floor plan/facilities of a mall and e-catalogs. The system can be enabled via a touch screen, barcode scanner, mouse, keyboard, or keypad.