Dynamic Digital Signage
Battlefield for advertisers has been extended! Traditionally, brand managers contest TV channels in living rooms. Nowadays, more and more of them are trying to reach their target audiences with timely information right at points of purchase (POP), where customers can take the immediate action to “buy”.
They also try to convey corporate image and up-to-date information of new products and promotional activities to target customers in train stations, airports, bus stops, hospitals, banks, and other places where people have to “wait”. Moreover, those commercials in the out-of-home media network cannot be skipped or changed by viewers.
Digital signage, also known as digital sign, digital place-based media, digital screen network, narrowcasting, and electronic billboards, is a network of signs that use digital displays to communicate with target audiences in designated locations by high-quality video, audio, animation, graphic, and text (ticker). Unlike TV and radio broadcasting, digital signage network is the most suitable advertising platform for niche marketing or target marketing.
CAYIN Technology provides a complete digital signage solution with easy and efficient management, appealing multimedia presentation, flexible and creative design, and low total ownership cost. This solution, including dedicated media players and servers, can be deployed either as a “networked standalone solution” or under “server-client structure” over wired or wireless IP network.
Replacing and enhancing traditional signs, CAYIN's digital signage solution offers a multimedia communication platform to promote, inform, educate, and entertain specific audiences in a variety of out-of-home occasions.
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