Digital Signage in Retail

Retailers are at the end of the supply chain and have a significant influence on customers' decisions and satisfaction. Therefore, marketers consider retailing to be important in the overall distribution strategy.    

Shop owners also emphasize the importance of an effective and time-to-market promotion at the point of purchase. Cayin's Digital Signage products fulfill retailers' needs by offering a flexible and easy-to-use platform for distributing updated information. We also provide log records for monitoring status of the whole system and the playback of commercial films and other multimedia content.

Cayin's complete solution allows displaying instant multimedia content and manage efficiently all the information over Internet. Therefore, administrators can remotely control all players in each chain store in groups and display right content at the right place and the right time.

More than a tool to increase sales, Cayin's digital signage platform is facilitating the access to updated information for both employees and customers.

Diversified Information Platform

• In a mall, chain stores, shops, etc.
Content displayed includes all information to targeted audiences (customers and employees), such as news, announcement, open hours, promotions, and special offers.

Cayin's SMP-WEB series is under an open structure. Administrators can update live information, e.g. prices or product descriptions, manually via the Internet. They can also integrate Cayin's products with retailers' database or inventory management system to provide promotion activities automatically based on the inventory status in stores.

• Interactivity
The content can include interactive information such as: questionnaires, floor plan/facilities of a mall and e-catalogs. This can be enabled via a touch screen, mouse, keyboard, or keypad.

System Deployment

• All SMP Players as a networked stand alone solution
• All SMP Players incorporated with CMS Server as a Server-Client structure solution
• SMP-WEB and a Web server (ASP/PHP programs) as a Server-Client Structure solution

Illustration: Digital Signage in Chain Stores

System structures will be different case by case. Welcome to discuss your requirements with us. We can cooperate with you to fulfill your needs. 

To learn more about our solutions and services for retail, please contact us at: sales@cayintech.com.