Retailers, at the end of the supply chain, have a significant influence on customers' decisions and satisfaction. Therefore, marketers consider retailing to be important in the overall distribution and advertising strategy. Shop owners also emphasize the importance of an effective and time-to-market promotion at the point of purchase.

CAYIN's digital signage products fulfill retailers' needs by offering a flexible and easy-to-use platform to convey targeted advertisements and updated information. Administrators can also generate billing reports and monitor the functioning status of the whole digital signage advertising network easily.