CASE STUDIES - CONVENTION CENTER / EXHIBITION HALL DIGITAL SIGNAGE

Taipei World Trade Center Nangang Exhibition Hall, Taiwan

Overview
Nangang Exhibition Hall, the largest trade-show venue in Taiwan, has adopted CAYIN digital signage solutions as the major public information system at entrances, outside meeting rooms, and along passageways. CAYIN’s system empowers more than 50 LCD screens, including eight sets of multiple screen video walls, and provides the most effective marketing platform for all event organizers.

Customer in Brief
Taipei World Trade Center Nangang Exhibition Hall (TWTC Nangang) is Taiwan’s largest trade-show venue. The two-level exhibition hall occupies an exhibition space of 45,360 square meters. Eight purpose-designed meeting rooms, located on the 4th and the 5th floors, are equipped with two permanently installed interpreter booths. Construction began in March 2005 and finished in March 2008. The new exhibition hall hosts many famous events, such as COMPUTEX TAIPEI, TAIPEI CYCLE, TAITRONICS, etc. and provides a premium platform to connect worldwide buyers and suppliers.

Background
CAYIN’s digital signage solution won customer confidence at COMPUTEX TAIPEI 2008 when the exhibition unprecedentedly expanded its scale to the newly opened Nangang Exhibition Hall, along with the original exhibition halls of Taipei World Trade Center (TWTC). 

To bridge the communication among all exhibition halls, CAYIN Technology sponsored digital signage players at main entrances and some selected strategic areas. The event organizer even broadcasted the whole opening ceremony live, including President Ma’s speech, via Internet and satellite, so that the press, exhibitors, and visitors could get involved in the exhibition. 

The digital signage sponsorship was extremely successful. The show organizer was very satisfied with the new influential communication technology. The manager of the exhibition hall also developed confidence in the high quality and stability of CAYIN’s digital signage solutions and decided to proceed to full deployment of the digital public information system. 

Objective
The manager of Nangang Exhibition Hall aims to provide the most up-to-date facilities for all event organizers to present attractive images and convey timely information to attendees. Reducing operation costs and increasing efficiency at work are also two main objectives of this project. 

Solution

• More than 50 LCD displays (32”, 42”, 47”, 52”, and 65”) are allocated at the entrances, outside meeting rooms, and along the main passageways.
• 36 CAYIN digital signage players, including 27 SMP-WEBPLUS, 9 SMP-WEBDU.
• 1 CAYIN CMS-PERFORMANCE server is responsible to centrally manage the contents and playlists of all SMP media players.
• SuperMonitor 2 and SuperReporter assist administrators in monitoring functioning status and generating reports.
• xPost, including multiple licenses of meetingPost, wayfinderPost, and lobbyPost, simplifies content creation.

Implementation
This project can be divided into three parts based on locations: entrances, meeting rooms, and other strategic public areas.

Main Entrances
Entrances receive most traffic and attention, so LCD multiple screen video walls have been introduced to deliver colorful and large-scale presentations. To completely meet the diversified sizes of six entrances, the installer uses both portrait and landscape LCD screens. They are incorporated with a mix of CAYIN SMP-WEBDUO and SMP-WEBPLUS digital signage players, to compose different combinations, such as 1x3, 1x5, 1x6, and 1x9 video walls. 

“In this project, one SMP-WEBDUO media player, cooperated with a DVI repeater, is used to outstretch multimedia contents across maximum 1x8 LCD screens,” said Mr. Ravel Chi, Vice President of CAYIN Technology. “Its powerful capabilities to support dual displays and to define screen resolutions are two key elements that contribute to the successful deployment.”

Meeting Rooms
Nangang Exhibition Hall adopts CAYIN xPost to schedule and manage meeting room digital signage. Each meeting room is equipped with one 32” LCD screen outside the room right beside the door. Administrators can easily arrange all events in xPost’s meeting room booking system, and screens outside meeting rooms will show the right event information automatically based on pre-configured schedules. Attendees can locate their destination and join events efficiently. 

Strategic Public Areas
Nangang Exhibition Hall also allocates some 65” LCD screens on main passageways to strengthen communication between visitors and event organizers. Each LCD screen connects to a SMP-WEBPLUS digital signage player to convey dynamic messages. 

Results
Nangang Exhibition Hall has hosted more than 20 international exhibitions since the digital signage system was completed in June, 2009. Both event organizers and exhibition hall managers are satisfied with the performance of the new public information system. 

All content is provided by event organizers to promote exhibitors’ new products and/or activities, such as seminars, press conferences, training courses, etc. Broadcasting live opening ceremonies and onsite activities is also a great option to get attendees involved. CAYIN SMP-WEB series players support most common multimedia codec and file formats, such as HTML web pages, Flash animations, image slide shows, and high-quality videos, providing event organizers with a variety of choices.

Management also becomes easier. Administrators of the digital signage system can manage all media players via network from their offices on the 5th floor. Contents and playlists can be controlled centrally by a CMS-Performance server, which is located in the control room. In case an abnormal situation arises, administrators can monitor the functioning status of the digital signage network via SuperMonitor and start troubleshooting immediately. They can also help to generate playback reports for even organizers to evaluate the performance.

For more information, please contact us at: sales@cayintech.com.