Digital
Signage Enhances Communication Experience in
Congress Centre
Taipei, December
7, 2006
The Congress Palace in
Bologna (Italy) uses Cayin Technology digital
signage solution to offer a flexible information
platform for congress’ participants and visitors.
Bologna Congress is the
point of reference for business tourism and
the ideal partner for those who wish to organize
events in the Italian region of Emilia Romagna.
The congress currently offers the use of 5
venues and more than 30 meeting rooms throughout
the city. Bologna Congress is actually made
up of 2 departments: the event and the travel
departments. The event department is famous
for organizing and promoting meetings and
conventions while the travel department is
specialized in congress and trade shows and
offers a complete range of hospitality services
through direct agreements with hotels, restaurants
and leisure organizations.
By using Digital Signage,
the Congress Palace in Bologna can offer an
informative and advertising platform to enhance
communication during events. This platform
is used to efficiently convey useful information
and targeted advertising to both visitors
and congress’ participants. Cayin Digital
Signage distributes its innovative solutions
in Italy through its recognized Italian partner
Kennell Digital Distribution.
10 SMP-WEB players and
2 CMS-MINI servers are used together with
large plasma displays of 42” and 50”. Those
screens are positioned at the reception, in
conference rooms and in the congress cafeteria
to deliver live information about hosting
companies, meeting schedules and rooms usage.
Due to the limited capacity of the auditorium,
the platform is also used to transmit live
streaming video from the main auditorium to
other conference rooms to increase the number
of viewers.
SMP-WEB is a scalable web-based
networked digital signage system. It allows
event hosting companies to display a variety
of multimedia content, including HTML, Macromedia
Flash, videos, animation, texts, and pictures
without limitations in terms of number of
area on the display. They can also display
live content from a URL, PHP/ASP pages (from
web server) and off-line web pages (from the
player).
SMP-WEB can be deployed
either as a networked standalone solution
(without server) or under a networked server-client
structure, incorporated with Cayin’s CMS Server
or web servers. With CMS server, administrators
can centrally and remotely manage all SMP
players located at different locations. CMS
server offers automatic content updates, scheduling
playlists, player group management, and live
streaming video capabilities.
Kennell Digital
distribution is a value added distributor
in Italy dedicated to the distribution of
digital, multimedia and audiovisual products,
including Digital Signage.
For more information about the company and
services, please visit: http://www.kennelldd.com
Cayin Technology
Co., Ltd. in Brief
Cayin Technology
is established by a group of professionals
specializing in development, research, and
engineering. Cayin devotes itself to developing
complete Dynamic Digital Signage solutions,
including both media players and servers,
for various commercial applications, such
as transportation, education, retail, hospitality,
corporation, financial and public institutions.
In order to best facilitate the deployment
of Cayin products, we also provide tailored
hardware and software services to satisfy
customers’ demands for almost limitless applications.