Cayin Technology Releases Multiple Digital Signage Products as New Marketing Platform at Computex
Taipei, May 24, 2005
In response to the rapid changes in the advertising world, Cayin Technology is proud to release a series of networked digital signage solutions at Computex Taipei, Asia's most important IT sourcing center, from May 31st to June 4th (Hall 3, Linux Pavilion, Booth G368). Visitors at Cayin’s Computex booth will be surprised to see advanced dynamic digital signage solutions tailored for retail advertisements, public information, and entertainment.
Battlefield for advertisers has been extending! More and more brand managers are reaching their target audience with timely information right at points of purchase, where customers can take the immediate action to realize and fulfill their demands. Digital signage, the booming new marketing platform, is the synergy of the market trend and several IT technologies, including popular LCD and plasma displays, multiple choices of digital content, and sophisticated multimedia and network technologies. Outweighing the traditional standalone playback, the networked digital signage reveals its advantages and becomes more popular for its capability of remote central control which allows administrators to manage a larger number of displays deployed in numerous sites over IP network.
Cayin’s digital signage system integrates the advanced technologies in digital modulation of multi-channel video streaming, and combines the media “push technology” for real-time video broadcast and “pull technology” for download-and-play video. By perfect integration of codec hardware and software, this system provides users with full D1 quality MPEG-TS real-time video display. This system is developed with Cayin’s hardened embedded Linux, which effectively increases system security and prevents from computer virus and hackers’ attacks. The dynamic digital signage system offers an outstanding commercial platform with both delicacy and efficiency for business uses.
Content is also one of the vital factors in a successful signage. To accomplish the most effective communication with the target audience for multiple applications, Cayin’s networked digital signage offers comprehensive functionalities, including RTB (Real Time Broadcast), media file playback, instant text message scroller, HTML scheme, slide show, and static pictures. This system supports most popular codec and file formats, such as MPEG-1, 2, 4, HTML, Flash, AVI, WMV, MP3, JPG, GIF, etc. Users can re-use most content that has been produced in their organizations. In addition, TVs, VCD/DVD players, camcorders, or any other media devices with the A/V RGB composite or S-Video outputs can all be RTB video sources.
Unlike normal signage system on the market, Cayin’s networked digital signage is deployed under server-client structure. A server can administrate up to 60 clients at the same time, and broadcast right messages to be displayed at right time and right places. Cayin especially provides a useful web-based management tool for easy remote control. Administrators can centrally manage all media players located at different sites with automatic content updates and synchronization and can also reboot each player remotely if necessary. Offering the most flexible use of displays, this system widely supports CRT, LCD monitors, LCD TVs, and plasma TVs with VGA D-Sub, A/V RGB composite, or S-Video inputs.
Dynamic digital signage, replacing public notifications in characters or flat posters, offers a digital, multimedia platform for advertisements, information announcements, or interactive information services in a variety of occasions, such as retail stores, supermarkets, convenience stores, hotels, campus, office buildings, stations, etc. To meet the limitless applications, Cayin provides a series of digital signage products for choices, ranging from simple advertisement video playback to powerful real-time streaming. Welcome to visit us at Computex, and be prepared to be overwhelmed by these fascinating new-generation marketing platforms.
Cayin Technology is established by a group of professionals specializing in development, researches, and engineering. Cayin devotes itself to providing complete solutions in multimedia, network, and embedded fields, integrating computers and audiovisual appliances in various commercial applications, such as dynamic digital signage and video-on-demand systems in retail, transportation, education, and hospitality. In order to best facilitate the deployment of Cayin products, we also provide tailored hardware and software services to satisfy customers’ demands for almost limitless applications. Our mission is to continue to innovate and concentrate on providing our customers with foresighted new solutions.
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